Exclusive Q&A: Stores Should Become a 'Digital Mosaic of Attraction'

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. Jarvis and Tim Mason, CEO of Eagle Eye and